Market structure illustration

A clear illustration of the market structure helps to clarify distribution channels and the key competitive players in each channel, be it by geography or product type. Especially useful when not much is known about a market.

Unique and professional website templates. Vooweb - Website Templates offers a great variety of Website templates for business and personal use | If there has been no improvement since the beginning of your relationship with your SEO company, they need to explain why. Then you have a great seo Company working for you. If you don't want to do it yourself, an SEO company being paid monthly should detail exactly what they are doing for you. | Any link exchanges promising hundreds or links immediately upon joining should be avoided unless the only search engine you care about is MSN. Using a link exchange as the only way you get links will also not be a path you want to wander down. Exchanging links with every site under the sun is also bad.

Method Equipment manufacturers Who are the suppliers of original equipment in the market? Who are the key manufacturers in the different territories? Distribution How is the equipment distributed to the end users? Is it sold via agents or stores? Do the end users hire the equipment? End users Who are the end users and which distribution channels do they use? The illustration should be drawn to represent the global market and if appropriate, separate supporting pictures for each geographic region. Where possible, add data such as market share, size and growth rates.

Notes
Can be a good starting point when not much is known about a market. It can be of great benefit to visualise complex relationships between distributors, manufacturers and end users.

Back to index of tools and techniques

Home | GDP Program | Design maturity | Effective product design | Tools and techniques | Contact | Links