New product introduction (NPI)

New Product Introduction refers to the complete business process of introducing new products to market. It spans the entire product life-cycle from initial identification of market/technology opportunity, conception, design and development through to production, market launch, support, enhancement and retirement.

A number of alternative terms are used to describe the NPI Process, such as NPD Process, Innovation Process or Product Creation Process.

A number of NPI projects have been undertaken by the Centre for Technology Management at the Institute for Manufacturing in Cambridge.

Projects

• New product introduction in SMEs (completed)
• Good Design Practice program (under way)
• NPI Collaborations (completed)

Practical outputs A number of practical workbooks have been produced or are in preparation: Speeding new products to market Managing product development collaborations Better Product Design: A guide to effective product design Better Product Design: Design tools & techniques Better Product Design: Assessing and improving product design capability

Industry forum

• NPI Club

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