A guide to effective product design

One of the outputs of the Good Design Practice program is a booklet entitled A Guide to Effective Product Design. This gives background information on a number of topics, describes essential tools and techniques and provides suggestions for further reading.

Topics covered include:

• What is good design?

• How do we take advantage of good design?

• How do we choose the right projects?

• How important is an effective process?

• How do we encourage strong teamwork and effective communication?

• How can effective market segmentation and positioning help?

• How do we involve users and customers?

• How do we write an effective specification?

• How do we value early Industrial Design input?

• How do we select and manage an industrial designer?

• How do we brief an external industrial designer?

• How do we offer variety to customers without complexity to the company?

• How do we reduce risks through prototyping?

• What is design for X?

• Bibliography

• Glossary

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