Auditing design capability

The Better Product Design workbook contains two audit tools:

Rapid assessment - this takes the form of a product 'healthcheck', assessing product usability, performance, producibility, desirability, profitability and differentiation.

Design maturity audit - this assesses the maturity of 30 key design activities covering both 'design execution' and 'design management'.

The audits can be completed by a single individual from the company, but are best performed as a group activity in a workshop setting. Ideally, the group should contain representatives from across the company, typically including Marketing, Engineering, Production and Customer support.

The audits are intended to stimulate discussion about the performance of the company's new product design and development system, and to reach consensus on current and desired status. Opportunities for improvement are identified along with appropriate actions. A number of possible tools and techniques may also be suggested.

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